Episode #29: The Body Shop CEO talks Purpose
The Body Shop has an inspiring purpose: "Fighting for a fairer, more beautiful world". Join CEO David Boynton as he discusses how they bring this to life at the Body Shop and face the challenge of a rapidly changing multi- channel retail environment and move to reinvigorate an ‘activist brand’. Setting a high bar on purpose at such an iconic brand raises expectations both inside and outside the organisation. Hear how David is mobilising the effort to do well - and to do Good!
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References & Resources:
About The Body Shop - https://www.thebodyshop.com/en-gb/about-us/a/a00001
The Body Shop on Twitter - https://twitter.com/TheBodyShop
The Body Shop on Facebook - https://www.facebook.com/TheBodyShopUK
The Body Shop on Instagram - https://www.instagram.com/thebodyshop/
The Body Shop on LinkedIn - https://www.linkedin.com/company/the-body-shop/
David Boynton on LinkedIn - https://www.linkedin.com/in/david-boynton-a111331/
Conscious Capitalism main website - www.consciouscapitalism.org
Timothy Henry's Website - https://www.arete-mgt.com
Raj Sisodia's Website - http://rajsisodia.com
Raj Sisodia on Twitter - https://twitter.com/RajSisodiaCC
Mackey, J., Sisodia, R. (2014). Conscious Capitalism: Liberating the Heroic Spirit of Business. Harvard Business Review Press.
Sisodia, R., Henry, T., Eckschmidt, T. (2018). Conscious Capitalism Field Guide. Harvard Business Review Press.
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About David Boynton:
David Boynton is Chief Executive of iconic British brand The Body Shop, where he has responsibility for the company’s business strategy, execution and growth in more than 74 markets worldwide. He took the role in December 2017 following the acquisition of The Body Shop by Brazil’s best known beauty brand, and sustainability leader, Natura Cosmeticos.
David previously held senior positions at a number of major high-street retailers, most recently as CEO of menswear retailer Charles Tyrwhitt. He was also formerly at natural beauty brand L'Occitane for ten years, his last role at the group being Chief Executive of the western hemisphere where he was operationally responsible for a geographically diverse group of over 600 boutiques. He has also held a number of senior management roles across Asian markets.
David has over 30 years’ experience in the retail sector and has expertise spanning operations, real estate, e-commerce and CRM, brand-building, operational marketing and sales development.
“Throughout my career, my passion has been to create working environments where everyone has the chance to fulfil their potential - irrespective of whether you went to Harvard or Haverhill Secondary Modern: if you bring creativity, energy and a strong sense of accountability to your work, you will be able to do spectacularly well.
Although I still feel as though I’m at the start of my career, it turns out that for more than three decades I have been supporting institutions that protect the world we live in and aim to deliver equality of opportunities. Leading The Body shop as it rediscovers its purpose is incredibly rewarding: everyday gives me a beautiful opportunity to make a difference to the things I care most about, in a business that was born to be a force for good.”